The Brief:
Create a logo and strong brand identity to promote Deep Bluu as the world’s first exclusive deep ocean aquarium. Their target audience are families with young children.
Goals:
1. Establish Deep Bluu as THE brand associated as the world’s first exclusive deep ocean aquarium.
2. Instill a feeling of wanderlust to inspire people to visit Deep Bluu.
3. Make people feel invited and included.
Create a logo and strong brand identity to promote Deep Bluu as the world’s first exclusive deep ocean aquarium. Their target audience are families with young children.
Goals:
1. Establish Deep Bluu as THE brand associated as the world’s first exclusive deep ocean aquarium.
2. Instill a feeling of wanderlust to inspire people to visit Deep Bluu.
3. Make people feel invited and included.
Challenges:
It was difficult to create a versatile and effective logo that can be used across multiple mediums and still express “Deep Bluu” as a brand. Of all the logos I created for Deep Bluu, the cracked circle was the most effective at communicating “Deep Bluu”.
Unique Solution:
I created multiple ads centered around the keyword “explore”, and utilized animals and plants from the deep sea to create compelling imagery within these ads. To make people feel invited and included, I invented invitational cards to be sent out, as well as customizable membership cards that will be used for entry into Deep Bluu.
It was difficult to create a versatile and effective logo that can be used across multiple mediums and still express “Deep Bluu” as a brand. Of all the logos I created for Deep Bluu, the cracked circle was the most effective at communicating “Deep Bluu”.
Unique Solution:
I created multiple ads centered around the keyword “explore”, and utilized animals and plants from the deep sea to create compelling imagery within these ads. To make people feel invited and included, I invented invitational cards to be sent out, as well as customizable membership cards that will be used for entry into Deep Bluu.
