The Brief:
Design a brief zine on Grounded coffee detailing the method and process of how they make their coffee.
Goals:
1. Tell Grounded's compelling story accurately through visual means that highlight the coffee journey.
2. Engage the reader and encourage them to follow Grounded's story.
3. Express the brand's values of sustainability and environmental awareness.
Design a brief zine on Grounded coffee detailing the method and process of how they make their coffee.
Goals:
1. Tell Grounded's compelling story accurately through visual means that highlight the coffee journey.
2. Engage the reader and encourage them to follow Grounded's story.
3. Express the brand's values of sustainability and environmental awareness.
Challenges:
Determine which aesthetic would best meet all of Grounded's needs. Design an environmentally friendly zine that also sticks out.
Unique Solution:
Determine which aesthetic would best meet all of Grounded's needs. Design an environmentally friendly zine that also sticks out.
Unique Solution:
Finding a medium in which to deliver to coffee fanatics was a hard decision. I went with a newspaper made with recycled materials as a way to both instill a sense of environmental awareness and novelty to readers. Sipping Grounded coffee while reading a newspaper is exactly the sort of scene Grounded wants to set when telling their personal story about the company.
