Deep Bluu is positioned as the world’s first exclusive deep ocean aquarium, targeting families with young children. This project focused on developing a strategic brand identity and versatile logo system that communicates the brand’s uniqueness while remaining approachable.
The design strategy emphasized visual storytelling, brand cohesion, and experiential engagement. The cracked circle logo, paired with thoughtfully curated imagery and typography, creates a sense of depth and discovery, reinforcing Deep Bluu’s identity as both innovative and inviting.
Every design decision, from color palette to advertising layouts, was made to ensure a consistent, scalable brand system that enhances visitor engagement and strengthens brand perception across all touchpoints.
To strengthen brand positioning and drive audience engagement, I developed invitational cards as a premium touchpoint for Deep Bluu. These cards were designed to operate at the intersection of functionality and brand storytelling, serving both as exclusive entry passes and as physical artifacts that reinforce Deep Bluu’s identity as the world’s first deep ocean aquarium.
Leveraging clean typography, immersive oceanic textures, and a refined print finish, the design communicates sophistication while sparking curiosity. By distributing these directly to families and potential members, Deep Bluu not only amplifies brand awareness but also establishes a personalized, high-value connection that supports long-term visitor loyalty.
The central creative strategy for Deep Bluu’s advertising campaign was anchored in the keyword “explore.” This narrative framework allowed the brand to position itself not only as an aquarium, but as a gateway to discovery, wonder, and imagination. By extending the campaign into the line “Explore New Depths,” the messaging created a dual resonance: a literal reference to the mysteries of the deep ocean and a metaphorical call to expand one’s horizons.
Visually, the campaign leveraged high-contrast photography of rare marine life, combined with bold typography and immersive color palettes that evoke the sensation of being submerged. Each execution, from digital banners to large-format posters, was designed to maximize visual impact while maintaining alignment with the broader brand identity.